Google Analytics 4 for Webflow Optimize

Send Webflow Optimize experimentation data directly to Google Analytics 4 (GA4), so your optimization results live alongside the rest of your site analytics.

How it works

• Automatically send Optimize view events to GA4 whenever a visitor sees a live variation or optimization on your site.
• Choose between automatic configuration — where Webflow detects your GA4 Measurement ID — or manual configuration to target specific GA4 properties and streams.
• Track a variation_viewed event in GA4 for every variation and optimization combination applied to a page, giving you a full picture of experimentation activity.
• Verify the integration in real time using GA4’s Realtime view — no waiting for reports to populate.

Built for teams that want

• Optimization data joined with your data in GA4 so you can see the full picture of what’s driving performance.
• Flexible configuration that works whether you have one GA4 property or many.
• A clear record of which variations are being served and when, auditable through GA4’s Realtime view.

The Google Analytics 4 integration for Webflow Optimize is available on Enterprise plans only. Contact Webflow Sales to learn more.

Already on an Enterprise plan with Webflow Optimize? Use this help documentation to install the Google Analytics 4 integration.