Mixpanel for Webflow Optimize

Send Webflow Optimize experimentation data directly to Mixpanel, so your A/B test results live alongside the rest of your product analytics.

How it works

• Automatically send Optimize view events to Mixpanel whenever a visitor sees a live variation or optimization on your site.
• Webflow detects your existing Mixpanel snippet—no additional code or manual configuration required.
• Track an “Optimization Viewed” event in Mixpanel for every variation applied to a page, giving you a full picture of experimentation activity.
• Customize the event name to match your existing Mixpanel taxonomy.

Built for teams that want

• Optimization data joined with behavioral data in Mixpanel, so you can see the full picture of what drives performance.
• Lightweight setup that works with your existing Mixpanel implementation.
• A clear, queryable record of which variations are being served and when.

The Mixpanel integration for Webflow Optimize is available on Enterprise plans only. Contact Webflow Sales to learn more.

Already on an Enterprise plan with Webflow Optimize? Use this help documentation to install the Mixpanel integration.