Salesforce for Webflow Optimize

Target and optimize site experiences using your Salesforce data, so the right visitors see the right content, and you can measure exactly what resonates.

How it works

• Import up to 20 fields each — including custom fields — from Salesforce Account, Opportunity, Contact, or Lead tables directly into Webflow Optimize
• Build rules-based audiences using Salesforce attributes to deliver tailored experiences to the visitors that matter most
• Track engagement at the individual level with outbound links, and sync links back to Salesforce automatically for easy use in outbounding or automations
• Filter and analyze optimization performance by Salesforce attributes to understand which variations resonate with which type of visitor

Built for teams that want

• Deeper personalization grounded in real account data from your CRM
• Account targeting and analytics without leaving Webflow
• Optimization results tied directly to pipeline

The Salesforce integration for Webflow Optimize is available on Enterprise plans only. Contact Webflow Sales to learn more.

Already on an Enterprise plan with Webflow Optimize? Follow this guide to configure the Salesforce integration.