Twilio Segment for Webflow Optimize

Send Webflow Optimize experimentation data directly to Twilio Segment, so your experiment results live alongside the rest of your customer data.

How it works

• Automatically send Optimize view events to Twilio Segment whenever a visitor sees a live variation or optimization on your site.
• Webflow detects your existing Twilio Segment snippet — no additional code or manual configuration required.
• Track an Experiment Viewed event in Twilio Segment for every variation applied to a page, following Twilio Segment's standardized A/B testing schema.
• Customize the event name to match your existing Twilio Segment configuration if you've set a different default.
• Events are sent as non-interactive so experimentation data never skews bounce rates in downstream tools like Google Analytics.

Built for teams that want

• Optimization data joined with customer data flowing through Twilio Segment so every downstream tool gets the full picture.
• Out-of-the-box compatibility with Twilio Segment's standard A/B testing schema — no custom mapping needed.
• Experimentation data that doesn’t distort other metrics. Events are sent as non-interactive so bounce rates in Google Analytics and other downstream tools stay accurate.

The Twilio Segment integration for Webflow Optimize is available on Enterprise plans only. Contact Webflow Sales to learn more.

Already on an Enterprise plan with Webflow Optimize? Use this help documentation to install the Twilio Segment integration.