Your website is a proxy for your product user experience. Time to gain some inspiration from these 33 SaaS companies. Oh, did we mention they're all designed and made in Webflow? No coding required.
Every SaaS website, no matter the niche, needs to do one thing well — convert visitors to users.
33 best SaaS website designs of 2021
Borrow some web design inspiration and marketing tips from these impactful SaaS websites:
Great user experience is all about getting personal with the user. And Proof is quick to illustrate how you can boost conversions with real-time personalization and social proof badges. Spoiler: that’s what their products — Experiences and Pulse — do.
In fact, their homepage acts as a live demo for both products. It dynamically adapts the greeting to the user's time zone and displays several CTA variations.
High-converting SaaS websites don’t beat around the bush. They state their main value proposition loud and clear like Kajabi does. The long and detailed homepage unpacks how many goodies are stuffed inside this one tool — website builder, email marketing software, analytics, payment gateways, and lead generation software, among other things.
So many websites make the conversation all about them, but Kajabi prominently features its users as the main heroes.
Lattice is another fine example of how you can create a compelling story around your users. The people management platform uses featured testimonials both from managers and employees to reiterate the key product differentiators.
If you care to hear more peer opinions, you can browse an entire library of interviews with people management leaders. If not, the homepage flow also prompts you to join a free community or request a product demo tour.
Let's be honest: most banking websites look intimidating with too much choice and too many sales pitches. Petal, however, might be the rare exception. This fintech credit card provider sports a straightforward user flow. The key offering — the Petal card — literally stands on a spinning pedestal to command full attention.
Petal uses a refreshing color palette, expertly mixing teal, yellow, and off-white color blocks in their design, along with big titles and plenty of white space. Kudos for making the whole credit card application thing look like less of a hassle.
Orbiter — a machine learning monitoring tool for product teams — expertly uses soft line illustrations to back up the key messaging points and a bit of old-school typography for a spunky look.
Split screens are everywhere in today’s layout design trends. Arguably, split screens are the easiest way to pack more information on the main screen without making it too busy.
HelloSign splits their homepage and uses animation to reinforce their main pitch: You can drag and drop a legal document in a few clicks and sign it in a beat. They use cool and memorable illustrations to break away from the “legal is boring” stigma.
SaaS companies may have gotten a bad rap for abusing isometric illustrations back in the day. But they do look nice, especially if they have some relatable fellows in them. And when paired with quick animation and bold typography, we think it works quite well for Streak!
Streak extends the same hue of blue from the illustration into other SaaS design elements — icons, buttons, and screen blocks — to deliver a unified brand experience.
What do you do to convert visitors? Start by placing a clear, succinct value proposition within the first screen and reinforcing it with logos, facts, figures, and testimonials. Then wrap up with some extra explanation of your product features. That's exactly how Appcues styled their homepage.
The video testimonial is a particularly great conversion feature as it commands extra attention and increases time on page.
Memberstack’s homepage packs a punch with interactivity. Using the toggles on the left, you can change the look of their animation in the right block that illustrates all the benefits of gated content and paid memberships.
They further incorporate motion by displaying customer testimonials ticker-style and using a cool 3D model for showcasing how much “stack” Memberstack includes in the tool.
Just like Petal earlier on this list, Catch is another great example of a finance app made easy. Their neutral-colored, sleek website design is reinforced by crystal clear copy explaining the nuts and bolts of their product. Catch’s entire website reinforces the kind of user experience their SaaS app delivers — simple, straightforward, and delightful. There's a lot of design inspiration to gain here.
Slidebean is in an interesting position. As a company selling pitch deck and presentation templates, they can’t compromise on any web design elements. It’s evident that a lot of thought and planning went into their homepage.
Slidebean combines plenty of white space with splashes of blue and coral pink for highlights — calls to action, buttons, and other important elements where they want to draw the user’s attention. And just as you should in a presentation, they left plenty of white space for the eye to rest and refocus on the main value propositions.
When the average user's attention span is around 4 seconds, you don't have much time to waffle. DueDil goes straight to business within the first homepage screen and prompts you to leave your email in exchange for some free market intelligence. Using attractive illustrations, social proof, demo screens, and bold button microcopy, DueDil clearly showcases the value they can deliver.
Their website is a great example of how strong copy reinforces the visual appeal and builds a solid flow for conversions.
Plotting a product prelaunch? Then you must check out Play’s website! A dark color scheme (unusual for SaaS websites). Bold, enticing headline pushed to the back. A hero image featuring an animated mobile app prototype, showcasing their key offering — a mobile design application.
Play sets the mood for a new, alien experience. Who would have thought that you could craft great product designs on your phone? But Play’s compelling user interface demos, paired with on-point copy and a video product tour, make you strongly reconsider and hit that Request Beta Invite button.
B2B SaaS startups need to appeal to somewhat crusty corporate types without losing their unique identity along the way. Grow is a great example of how you do just that. They opt for a darker, muted color palette and ditch the SaaS funky jargon for simple and descriptive slogans. After all, Grow’s goal is to attract enterprise clients interested in advanced business analytics, not just anyone.
Prominent ratings, featured clients, and testimonials, along with plenty of detailed screenshots, reinforce the idea that Grow is a trustworthy partner to lean on.
A crisp hero image may not immediately convert visitors, but it sure will stop some of those skimmers and make them pay attention to what you have to say. Gemnote expertly uses their hero image to illustrate the kind of custom corporate merch you can order in a few clicks. They also use a good conversion trick of using a filled and a ghost button to solicit more clicks to a better offer.
Draftbit uses a long homepage version to unpack all the product features in a fun, interactive way. Using screenshots, code snippets, and product mockups, Draftbit shows — rather than tells — how you can visually build native mobile apps on their platform.
Words are nice, but videos are even better. Loom — a video-chatting tool — manifests this idea throughout their website with animations, GIFs made during video-conferencing, and minimalistic product mockups.
As a result, their homepage looks word-light but value-heavy as you get sold on the idea of using video for corporate communications, one fun fact at a time.
SaaS companies always try to reinvent themselves and become more elaborate, fun, quirky, or [insert adjective] than their closest competitor. Fast doesn’t bother playing by that rule. Instead, their entire user experience puts it plainly: “we offer a fast” ecommerce checkout solution. There are no additional gimmicks and no speedy, meteoric, or cutting-edge features. Just a simple, fast checkout and login experience for your e-store.
Their design reinforces this idea of a simple, honest offering that does only one job, but does it extremely well (and fast, of course).
PartnerStack is another great example of how simple design tricks — like asymmetry — can create a memorable browsing experience. The team succinctly explains what’s packed inside their big platform within the first screen and moves on to break down the key features, one slightly asymmetrical product screen at a time.
To save some visual real estate and avoid endless scrolling, PartnerStack packs some of the product information within a custom multitab box.
With a gradient blue-green background and an appealing mobile app mockup with a rainbow controller, Kraftful’s design team knows how to play with colors! The light and bright design, along with funky icons, favorably offsets the complexity of the product this startup is selling — a no code enterprise framework for developing IoT apps.
As a marketplace SaaS company, Lorem places their best asset in the spotlight — the fun, young, and highly experienced tech experts you can connect with whenever you need a quick website fix.
They establish a people-focused theme by prominently featuring customer testimonials and recent community reviews. After all, a successful marketplace is built upon trust and effective collaboration. And Lorem perfectly illustrates within their homepage that they excel in maintaining both.
The name is a bit of a giveaway here. Whimsical greets casual browsers with a huge color splash, quirky background design elements, and raving reviews from current users.
If you are not sold on their idea of visual communication within the first page, hop to one of the feature landing pages for an extra dose of colorful illustrations, animations, and demo videos showcasing the power of mind maps, flowcharts, wireframes, and unique sticky notes.
Just like Grow (number 14 on this list), Kisi does a superb job of aligning their design and copywriting with the communication style of their target audience — enterprise security experts and CIOs. Their homepage breaks down the sales pitch blocks, describing their cloud-based access control system, with some bragging rights, such as key company figures and industry acknowledgments.
Using isometric illustrations around their key service pages, Kisi further reduces the cognitive load of processing a lot of important information at once.
Related reads: 4 ways Kisi used Webflow to grow SEO traffic by 300%
Part note-taking app, part knowledge base management product, and complete with a bunch of integrations, GitBook positions itself as a product every user will appreciate. Using 3D illustrations and demo screenshots, complemented by short text blocks, they quickly communicate what’s in it for you.
Act boldly like Relevon with a featured slogan and email form on the first screen. They use the same combo of big slogans and prominent visuals all through their homepage to break down what you can achieve with their intelligent email personalization tool.
Another interesting design move? They ditched the header in favor of a minimalistic sticky Early Access button, reminding the user to sign up for early access.
The project management tools niche is rather competitive. To stand out among the crowd, Produck decided to "bribe" new users with a free migration offer within the first screen. Brash? Maybe. But this bold design might just help increase conversions. The team also uses detailed product screenshots, featured testimonials, and functionality highlights for each key product component to explain what makes their tool better than some more popular competitors.
CloudApp is another visual communication tool on our list. Unlike Whimsical, the CloudApp team opted for a more formal look — gray main screen and header, light-blue highlights and buttons, off-white background color. This muted palette acts as a great canvas for colorful visuals showing how the app works.
Using a creative side image and bright color palette, Getaround instantly creates this feeling of vibrancy and dynamics. Just the right mood for a car rental service, right? They tone down the colors a bit within the next screens to draw more attention to their fleet, mobile app features, and servicing areas.
But eventually, Getaround returns to the shredded car theme within a demo video — a quick touch that solidifies their branding.
Zentail makes a big claim of being a “the no. 1 commerce operations management (COM) platform” and backs it up with a quick explainer video starring a cute Zentalian (?) who just conquered a new planet (market).
The space conqueror theme is reinforced with subtle design elements on other web pages, like a moon on the pricing page and a starry night with a Saturn as a backdrop for customer testimonials. Whether you need a COM platform or not, browsing Zentail’s website is absolutely delightful.
30. Obviously AI
Data science expertise is a hot commodity. But not everyone has the time (or aptitude) to master the skill. And that’s where Obviously AI rolls in with their no code data modeling platform, powered by conversation.
In the spirit of keeping things “obvious,” the team explains how the product works using animations and demo videos before pitching free and premium plans.
31. User Interviews
User Interviews opted for a fresh, clean look with little distraction for the users. First, you have the call to action with a lead box. Then, you are greeted with an embedded video — it’s not your average promo, but something far more hilarious. And to seal the deal, User Interviews sprinkles in some social proof and another lead generation form. Clean and effective!
32. Sandbox Software
Cute illustrations, straightforward product descriptions, and a prominent testimonial video are a recipe for success if you ask Sandbox Software. Their website has excellent user flow, organically guiding new users through the key features of their child care management software and adding some extra delight and cuteness when needed.
Let’s wrap up this collection of the best SaaS websites with Nauto — an AI-powered driver behavior monitoring platform. After enticing users with a video preview of the futuristic driving experience, Nauto quantifies the value their platform has already delivered to some 400 fleet managers. Data-backed and value-packed, Nauto’s website is a fine example of how you can mix and match different design elements within your homepage to uptick conversions.
Ready to build your SaaS website?
Webflow has a bunch of UI kits and website templates for tech companies. Make your pick or design a custom page layout using drag-and-drop tools to create your own SaaS website today.