Feature: Webflow announces Zapier integretion

Automate your form submissions

Vlad Magdalin
July 1, 2015

Running a business can require an overwhelming number of services: Webflow for building and hosting your site, Slack for communication, MailChimp for managing email campaigns, Google Sheets for managing spreadsheet data, Twitter and Facebook for social marketing, and many more. Wouldn’t it be great if they all played together—automatically?

They actually can—with just a little bit of Zapier integration. A few minutes of work with your Webflow site can now save you from manual data-entry hassle in the future.

Zap up your site

Zapier is an intermediary service that connects different web services with one another. Zapier does this by connecting a trigger on one service so that it causes a subsequent action on another. It can save you a lot of manual work.

For example, a form submission on a Webflow site can trigger Mailchimp to update an email subscription list that you have on file (this is the action).

Now, whenever someone visits your Webflow site and submits a form, you can have Zapier automatically send that form data to any of its 400+ supported applications. No more manually copy-pasting your form submissions from the dashboard into your different services.

As of right now, there are thirteen powerful, pre-made “zaps” (pre-configured integrations) that you can add out-of-the-box to your Webflow site:

Mailchimp – add someone to an email subscription list

Twitter – tweet out submitted data

Facebook Pages – post submitted data on your site’s Facebook Page

Google Sheets – add the data into a new spreadsheet row

Slack – pipe the data to a chat channel, like #customerservice, or as a direct message

Trello – create a new Trello card with the submitted data

LinkedIn – trigger a LinkedIn update

Toggl – create a new project to track

Evernote – create a new notebook in your company account

Asana – create a new project

Yammer – send out a new message using the form data

Pushbullet – send a link to the form data to get an instant notification

Sendwithus – send out an email containing the form data

Each of these integrations simply consists of a couple short forms to fill out. For example, when setting up Webflow to Mailchimp, you choose the Webflow site and Webflow form you’re looking to capture visitor data from:

Then, you choose the appropriate Mailchimp list and the exact form field you want to get the email from:

Done! It just took a couple of minutes.

If we don’t already have a pre-made “zap” for the service you want to pipe your Webflow form data to, simply visit your Zapier dashboard and set up a new custom zap for the service you want. A zap takes less than five minutes to set up. And don’t worry: Just like building a site in Webflow, creating a custom zap requires zero coding. It’s done visually. For example, it only took me a couple of minutes to set my Webflow site’s forms to automatically have Twilio to call my phone and read the form data to me in a British accent. I was even able to filter the data so it only triggers when the form is flagged as “urgent.” Pretty powerful, right?

Example of setting up a custom zap for Webflow and Twilio

Going forward

Zapier integration further enhances Webflow’s business workflows. Now, you can automatically integrate with the other products and services that you rely on to keep your business running; your form data is no longer isolated in the Webflow platform.

Here are also a few resources to learn more about using Zapier:

How to use Zapier

Zapier’s Learn page

Webflow’s page on Zapier

What else should I consider?

While speed, reliability, scalability, and security should be your chief concerns, Webflow offers a host (pun sheepishly intended) of other features that have a significant impact on SEO and performance, and may not be offered by most hosting services.


2015 saw the release of the first new Hypertext Transfer Protocol since 1999: HTTP/2.

This new standard promises faster websites across the web — but not all hosting platforms support it yet. Because Google has always cared about page speed, there’s a good chance that HTTP/2 will become a component of their ranking algorithm soon.

Here are some benefits of HTTP/2 support/compatibility:

  • Multiplexing: Your browser can receive requests over multiple connections, not just one. Think of it like switching from a one-lane road to an interstate.
  • Header compression: Your browser loads the top of your pages first, before the rest of the page, which means your site visitors see content faster. On mobile especially, this is a big improvement.

Webflow’s hosting has been HTTP/2 compliant for a couple years now, unlike services out there. (And even hosts who do offer it typically only do so on higher-tier packages.)

Today, all assets published to a Webflow site are served via HTTP/2 — increasing page load performance when a large number of assets need to be downloaded.

Other powerful features of Webflow hosting

Everything above is more or less essential, but there are many other features that can make managing your website a lot easier and more convenient. These include:

  • Automatic backups and version control (you can also save and name a site version whenever you’d like with the key combo Command + Shift + S on Mac or Control + Shift + S on Windows)
  • Site-wide and per-page password protection
  • Simple publishing workflows
  • Responsive images
  • Protection against distributed denial of service (DDoS) attacks

On top of these features, Webflow hosting includes:

  • Form submissions (manage lead gen and let us store your data for you). It’s like Wufoo, but built into Webflow!
  • SEO and social tools: manage OpenGraph and SEO meta tags in one convenient interface. Easily combine it with the CMS to automate your metadata optimization.
  • Dynamic embeds: integrate Webflow CMS with Shopify for ecommerce, SoundCloud for music, Eventbrite for events, and anything else that uses custom code embeds.

Webflow combines all these elements in a first-class global hosting infrastructure that’s available at the click of a button. This means that when you publish with Webflow, your site’s files and assets are published across the globe and immediately ready for any amount of traffic, from any location.

Want to know how much we believe in Webflow hosting?

We put a lot of thought and effort into making Webflow hosting one the the best hosting services out there. We’ve seen Webflow-using businesses like Kisi grow their organic traffic by over 300%, while also supporting thousands of requests per second for businesses like Eventbrite.

In fact, when Eventbrite launched their Amstel Live festival page with Webflow, they received over 10,000 requests a second — resulting in over 3,000,000 page views in just one hour. Webflow hosting was able to handle it without a hitch.

But above all, we believe in our hosting platform so much so that we use it for our own websites, which see hundreds of thousands of visitors from around the globe every day, and have seen nearly perfect performance over the last year.

Vlad Magdalin

Vlad is the founder and CEO of Webflow.

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