February 18, 2021 10:00am PT / 1:00pm ET

From WordPress to Webflow: Why Rakuten made the move

Sarah Smith
Nick Kaptain

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After over three years running their website on WordPress, the team at Rakuten SL decided they were ready for a new approach. As they geared up for a website redesign, they took this opportunity to look into new options. 

Join us to learn more about why they chose Webflow, and what considerations both Rakuten’s internal team and their agency had in mind as they moved to their next platform.

Some topics we’ll cover:

  • Security. What security issues did WordPress present, and how did Webflow address these?
  • Migration process. How did Rakuten work with an agency partner to make the switch? How long did it take? Who was involved?
  • Results since migration. How has the Rakuten team’s marketing and design process changed since the switch?

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Sarah Smith

Director of Marketing
Rakuten SL

Director of Marketing @ Rakuten SL; Passionate about all things marketing.

Nick Kaptain


Founder/CEO @ AdLava; Family man and undercover chef.


Barrett Johnson

Product & marketing @ Webflow. Design, history, and tennis enthusiast.