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A new way to automate
your website — natively.
Join the beta

What can Logic
unlock for you?

Keep your
marketing moving

  • Create new CRM leads based on form submissions
  • Send leads to site collaborators
  • And more!
A webinar sign up form that is used as a trigger in a Logic workflowA Logic workflow with a conditional block, triggered from the webinar form submission.

stay in touch

  • Trigger customer comms based on site activity
  • Invite or update Memberships users
  • And more!
An email indicating that a user has signed up for a webinar.A Logic flow triggered from an incoming webhook, then inviting a user via an action block.

Streamline your
site management

  • Instantly store form submissions in Webflow’s CMS
  • Sync third-party info to CMS items
  • And more!
A Logic flow triggered by a form submission followed up by an action block that creates a new CMS item in Webflow.A visual that shows the information received from the form submission such as job title, organization, job type, salary range, and email. This information is displayed in the Webflow CMS.

Create a workflow
in just 3 steps

All within Webflow’s visual canvas.

  • Start with a trigger

    Start with a trigger preview

    The trigger is the event that starts the flow — like a new form submission on your site. Every flow has one trigger.

  • Set conditions

    Set conditions preview

    Conditions determine what criteria must be met for your action step to run: If A, then do B — but if C, then do D.

  • Choose your actions

    Choose your actions preview

    Then comes the action — the work your flow will perform for you automatically. A single flow can have up to 50 actions!

“Using Logic over the past few months has made it clear how powerful it will be for automating marketing processes and other mission-critical workflows. The current capabilities are very impressive, and I'm thrilled to see what comes next. The potential is endless.”

As simple or as
complex as you need

Whether you need simple automation or a complex conditional flow, you can build it with Logic.

Join the beta
  • No-code workflows

    No-code workflows preview

    Seamlessly automate across core Webflow capabilities like CMS, forms, users, and emails.

    A panel of Logic actions overlaying a Logic workflow that is triggered from a form submission, sends an email notification, and the user is dragging a third block to update the user account.
  • Customizable low-code

    Customizable low-code preview

    Create custom triggers and actions — and connect to third-party apps — with webhooks and HTTP blocks.

    A Logic workflow triggered from an incoming webhook. There are two action blocks that invite a user, then sends that users information to a CRM platform.
  • Easy troubleshooting

    Easy troubleshooting preview

    Test steps before you turn a flow on and keep your critical workflows running.

    Product UI for testing a Logic workflow. There is an indication a user has clicked "Test run" and an overlay showing the test has been successful.

Everything you need to get started

Because Logic is currently in beta, every feature may not work perfectly yet. If you need help — or something isn’t working — check out these resources or share your feedback with us.

Get started with native
Webflow automation