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BMK Golf Carts

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by Macgregor Gascoyne
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BMK Golf Carts Case Study: Redesigned the website backed by color science research to give the customer a sense of trust in the brand when visiting the website Many components on the website involved using custom code for certain site interactions which included: -> Custom CMS three-card slider built with custom code and connected to native CMS system -> Custom coded auto-update copyright year footer section -> Custom coded reviews section connected to native CMS system -> Fully visual CMS system built in so that simple changes can be made without hassle -> Optimized site for SEO to increase ranking on Google and get seen by more users (as seen below) By the numbers: -> Over 36% better desktop SEO ranking -> Organic desktop traffic spiked from a high of 234/month to a high of 387/month (traffic increase of over 65%) -> Over 15% better mobile SEO ranking -> Organic mobile traffic spiked from 187/month to a high of 277/month (traffic increase of over 48%)

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