Alphapoint marketing website
Outredge handled the Webflow build for AlphaPoint's marketing site rebuild, migrating from WordPress. AlphaPoint is the financial infrastructure for banks, exchanges, and fintechs running stablecoins and digital assets.
The goal: move off WordPress onto a platform supporting a more ambitious design language, tighter integrations, and motion the old setup couldn't deliver. Outredge took finished designs through to a fully launched, performant Webflow build.
🤝 Key objectives:
- Build the design system in Webflow with the Lumos framework
- Migrate the full CMS from WordPress with every legacy URL redirected to preserve rankings
- Embed and fully restyle HubSpot forms across all states, tracking and gated content intact
- Defer Lottie and video loading so motion never costs performance
- GSAP-driven layout reveal animations timed to the new brand
The result: a site shipped on schedule with migration intact, integrations live, and performance holding across a motion-heavy build.
