Aotouroa designs private, tailored New Zealand tours for travellers who want something quieter and more considered than the usual rushed circuit. The brief was a refined, editorial site that could hold a lot of itinerary detail and still feel calm and premium.
We built the full site in Webflow on 11 CMS collections. Tours, destinations, self-drive routes and seasonal guides all run off the CMS, linked so a tour pulls in its own itinerary, ports and planning tips without duplication. A set of planning guides brings in search traffic, alongside testimonials and FAQs.
The result is a content-rich site with the polish of a high-end travel brand and plenty of room to grow the tour library. Enquiries run through a simple three-step consultation rather than a booking engine.
