Bettr Academy

Turning a bold brand vision into an engaging digital experience for BETTR Academy. Q: How do you balance a loud brand identity with the precision needed for a seamless web build? BETTR isn't just another coffee company—they are a dedicated engine for social change, improving the entire coffee chain for the environment, farming communities, and marginalized individuals. To stand out against profit-hungry competitors greenwashing their efforts, creative agency Anak developed a bold, imperfect new brand system anchored by the positioning "SCREW PERFECT MAKE IMPACT." BETTR then tasked our team with bringing this vibrant identity to their education and training arm, BETTR Academy, through a ground-up website build that delivers total clarity and aligns with their radical mission.