Oiko is a free, accessible drop-in space in Rotterdam for parents and their children aged 0 to 4. We built the brand from scratch, starting with the name itself, drawn from the Greek word oikos, meaning "home." From brand strategy and naming to visual identity, Webflow website, and spatial branding throughout the building, everything came together around one brand idea: "Meet Oiko." At the center is Oiko, an expressive and curious character that invites children and parents to play, discover, and grow.
