Flow App Period Tracker

Flow is an inclusive, gender-neutral period tracker and birth control application inspired by Planned Parenthood's own app. We wanted to create a brand identity that combines the sleek look of tech sites and the elegant branding elements often seen in the wellness/beauty industry. We took the old concept "Aunt Flo" and its attendant calendar and modernized them for our times. This project includes naming, product concept, brand identity, graphic design, website design and development.