Imediaal is a productized Meta ads agency focused exclusively on high-ticket home improvement businesses. The site needed to communicate a clear system, selective positioning, and results-driven authority without feeling like a generic agency template. The design uses a dark, premium aesthetic with strong typographic hierarchy, a step-by-step funnel visualization, embedded video ad showcase, and a CMS-driven case study structure. The build prioritizes conversion clarity throughout, every section moves the visitor toward a qualification call rather than a passive contact form.