Self Guided Travel

Self Guided Travel is an independent travel publishing platform built around routes, landscapes, wild places, and self-guided journeys across Britain. Designed and developed in Webflow, the platform uses a structured CMS to connect destinations, trails, landscapes, journeys, guides, and editorial content across a growing network of pages. The system is designed for efficient publishing, allowing new content to be created once and distributed throughout relevant areas of the site. The project brings together brand identity, UX design, CMS architecture, SEO, editorial content, photography, and film to create a scalable digital platform built for long-term growth.