Leeslab is a Rotterdam-based social organization on a mission to make reading education at primary schools more fun and effective. We developed the full brand identity around one central idea: "Here, letters come to life." From brand strategy and positioning to 52 unique illustrations, a brand book, and a Webflow website built with playful interactions and surprising elements. The result is a brand that brings the magic of reading to children and motivates both students and teachers, lesson after lesson.
