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Lumi is an AI companion built for the ADHD brain — and the site had to feel that way too. No overwhelm, no cold SaaS energy. Just warmth, clarity, and a design system built around calm. The visual language draws from sunrise gradients (Dawn Rose → Peach → Gold), a custom Aegora display typeface, and a character-led brand that feels more like a friend than a product. Every section is designed to reduce cognitive load — generous whitespace, soft card surfaces, and copy that speaks to real ADHD experiences like task paralysis, time blindness, and rejection sensitivity. Built entirely in Webflow with a custom font setup, layered gradient backgrounds, and a component library that stays true to the brand at every breakpoint.