Companies across the globe, grappling with the complexities of today’s macroeconomic environment, are at a crucial inflection point — one where they must act now and build teams and processes that will future proof their businesses. Successfully doing so requires business leaders to be proactive and overcome hurdles like hiring the right people, securing enough budget, and aligning expectations with stakeholders. Only then can they build scalable, revenue-generating programs to set their organizations up for sustainable growth. 

In this ebook, you’ll learn: 

• How to overcome organizational obstacles and shape the perfect marketing team 
• How to demonstrate and quantify your team’s impact on your company’s bottom line
• How lean teams can plan and execute your marketing strategy by breaking down goals into smaller pieces