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Web design 101

The future of the web is in your hands. Learn how to build it right.

In this ebook, you’ll discover:

  • Essential visual design principles for web designers
  • The basics of color theory and how to use it for everything from branding to conversion optimization
  • Web typography from font selection, to pairing, to what the hell an em is
  • How element spacing works in creating beautiful, effective website layouts
  • UI design essentials grounded in the study of human-computer interaction
  • Designing for mobile so your sites look and work as well on phones as they do on desktops
  • How to design interactions effectively to engage your audience without overwhelming them
  • Building high-performing websites so your sites load faster and convert more visitors
  • How to design landing pages that convert so you can make the most of your product and content marketing
  • Why your design process should start with content since design without content is just decoration
  • Why prototypes work better than mockups for clients, stakeholders, and you
  • The essential pre-launch checklist for your website so you can publish with confidence
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