A Better Way to Present to Clients – Building A Brand

How do you present an idea? How do you pitch to clients? How many options do you present to a client for them to make a decision? What happens when the clients don't like the work?

‍In episode 5 of Building a Brand, Matthew Encina and Ben Burns, drive up to Rancho Cucamonga to present their brand stylescapes to the Hamiltons. They hope to get approval on one of the directions, so they can go back to the team and begin designing the brand identity for Hamilton Family Brewery.

Clients do not always know how to express what they are looking for when it comes to visual concepts. Designers have historically shown clients various samples of published work to help guide them through the design process to understand what style they are interested in. Before the internet designers showed clients physical tear sheets from magazines.

The “Stylescape” is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright.