A Better Way to Present to Clients – Building A Brand
How do you present an idea? How do you pitch to clients? How many options do you present to a client for them to make a decision? What happens when the clients don't like the work?
In episode 5 of Building a Brand, Matthew Encina and Ben Burns, drive up to Rancho Cucamonga to present their brand stylescapes to the Hamiltons. They hope to get approval on one of the directions, so they can go back to the team and begin designing the brand identity for Hamilton Family Brewery.
Clients do not always know how to express what they are looking for when it comes to visual concepts. Designers have historically shown clients various samples of published work to help guide them through the design process to understand what style they are interested in. Before the internet designers showed clients physical tear sheets from magazines.
The “Stylescape” is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright.
In this series
Lessons and insights from season 3 of Inside Marketing Design
Marketing site design system GOALS - Inside Marketing Design at Zendesk
The power of website personalization - Inside Marketing Design at RightMessage
Why design documentation is worth your time - Inside Marketing Design at Chargebee
How the Insta algorithm impacts design jobs - Inside Marketing Design at Planoly
Breaking free from production work - Inside Marketing Design at Funding Circle
Scaling a brand FAST - Inside Marketing Design at Oyster
Designing for a market with slower internet speeds - Inside Marketing Design at Paystack
How Sketch is marketing themselves against Figma/Adobe
The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier
Working with agencies to free up time - Inside Marketing Design at Auth0
A culture of extreme ownership - Inside Marketing Design at monday.com
When the co-founder is also the brand designer - Inside Marketing Design at Pitch
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Companies Are 'Debranding'
Webflow vs Figma (and when to use them)
Why Shift’s engineering team switched their marketing pages to Webflow
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