Beer Brewery Makeover – Building A Brand

Episode 11
Watch time: 
24:11

Created by

The Futur

Summary

Can design have a positive impact on a business? How do you grow a homegrown beer brewery and take it to retail?

‍In episode 11 of Building A Brand, the branding process comes to an end, and now it's time to launch the re-branded Hamilton Family Brewery to the public. With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to get to him for the project to be complete - the brand style guide.

This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him. After the Brand style guide is delivered, Josh and his crew implement Blind’s work to change over the Tasting Room the night before revealing the new brand to their customers. In a party that feels more like a backyard barbecue than a fancy reveal, Josh and Crysten will showcase their new logo and branding to Hamilton’s community and launch the next phase in the brewery’s life. As Hamilton Family Brewery moves into the future, will Blind's rebrand help them accomplish their business goals of preparing the brand for retail shelves? What will the public think of the change?

In this series

View series

Designing for a market with slower internet speeds - Inside Marketing Design at Paystack

Watch Episode

How Sketch is marketing themselves against Figma/Adobe

Watch Episode

The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier

Watch Episode

Working with agencies to free up time - Inside Marketing Design at Auth0

Watch Episode

A culture of extreme ownership - Inside Marketing Design at monday.com

Watch Episode

When the co-founder is also the brand designer - Inside Marketing Design at Pitch

Watch Episode

How I changed my remote work daily routine to avoid burnout

Watch Episode

The Design Interview Process and what hiring managers are looking for

Watch Episode

How to Become a Product (UX) Designer If I Had to Start from ZERO

Watch Episode

What To Do When Someone Copies Your Work

Watch Episode
3:03

Why Companies Are 'Debranding'

Watch Episode

Webflow vs Figma (and when to use them)

Watch Episode

Why Shift’s engineering team switched their marketing pages to Webflow

Watch Episode

How Attentive found freedom, flexibility, and rebrand success in the switch to Webflow

Watch Episode

Learnings from design leader

Watch Episode
4:41

Top web design trends in 2022

Watch Episode

Designing for designers - Inside Marketing Design at Figma

Watch Episode

What is Marketing UX? – Inside Marketing design at Shopify

Watch Episode
5:45

Under Promise & Over Deliver | 3 Tips for Freelancers

Watch Episode
16:32

How to 10X Your Freelance Rates

Watch Episode

Hometown Homepages

In this series, designer Maddy Beard gives local businesses in her area a much-needed redesign of their website homepages using Webflow.

Watch series

Webflow Stories

Experience the power of visual web development through these real-life stories of creativity, flexibility, and success.

Watch series

Generation No-Code

No-code is closing the gap between idea and impact. Gain inspiration from four real stories of pursuit, empowerment, and the magic of creativity.

Watch series

Inside Marketing Design

A podcast created to help you improve your skills and have more impact as a marketing design professional.

Watch series

Portfolio Design

As a creative, your most powerful tool is your portfolio. Learn how to use that power wisely and responsibly.

Watch series

Built by Hand

To rebuild his neglected website, a self-taught designer and entrepreneur must discover his voice and carve out a place among the businesses he's helped build.

Watch series

Your Design Career

So you want to be a product designer? Get empowered by hearing what it (really) takes to succeed in the product design industry.

Watch series

Creator Sessions

An online event series showcasing the art and stories behind today’s most beloved musicians, artists, videographers, and photographers.

Watch series

Young Guns

A series that follows up and coming designers across the globe in their pursuit to become creative professionals.

Watch series

Arnau Ros

What do the best websites in the world look like? Join Arnau and take a deep dive into the creative world of web design and development.

Watch series

Free until you’re ready to launch

Build your site for free and take as long as you need. (That’s right, no trial here.) Just add a site plan for more pages, and a custom domain when you’re ready for the world.

Get started