Beer Brewery Makeover – Building A Brand
Can design have a positive impact on a business? How do you grow a homegrown beer brewery and take it to retail?
In episode 11 of Building A Brand, the branding process comes to an end, and now it's time to launch the re-branded Hamilton Family Brewery to the public. With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to get to him for the project to be complete - the brand style guide.
This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him. After the Brand style guide is delivered, Josh and his crew implement Blind’s work to change over the Tasting Room the night before revealing the new brand to their customers. In a party that feels more like a backyard barbecue than a fancy reveal, Josh and Crysten will showcase their new logo and branding to Hamilton’s community and launch the next phase in the brewery’s life. As Hamilton Family Brewery moves into the future, will Blind's rebrand help them accomplish their business goals of preparing the brand for retail shelves? What will the public think of the change?
In this series
Lessons and insights from season 3 of Inside Marketing Design
Marketing site design system GOALS - Inside Marketing Design at Zendesk
The power of website personalization - Inside Marketing Design at RightMessage
Why design documentation is worth your time - Inside Marketing Design at Chargebee
How the Insta algorithm impacts design jobs - Inside Marketing Design at Planoly
Breaking free from production work - Inside Marketing Design at Funding Circle
Scaling a brand FAST - Inside Marketing Design at Oyster
Designing for a market with slower internet speeds - Inside Marketing Design at Paystack
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The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier
Working with agencies to free up time - Inside Marketing Design at Auth0
A culture of extreme ownership - Inside Marketing Design at monday.com
When the co-founder is also the brand designer - Inside Marketing Design at Pitch
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Companies Are 'Debranding'
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