Building A Brand – Defining The Customer
What is a discovery session? How do you develop a brand strategy? What questions do you ask a client? How do you create user profiles and user personas? How do you identify your customers? Why must you define a strategy before you design?
The discovery meeting is the backbone of the entire project. It is what defines the brand strategy moving forward. In episode 2 of Building a Brand, Matthew and Ben from Blind sit down with Josh and Crysten from Hamilton Family Brewery to define Hamilton’s brand strategy moving forward.
In this meeting, they'll define the goals of the business, identify the customers driving revenue, create user personas, and define the brand attributes. All of these exercises will help the branding team at Blind, develop a successful strategy for the business.
In this series
Designing for a market with slower internet speeds - Inside Marketing Design at Paystack
How Sketch is marketing themselves against Figma/Adobe
The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier
Working with agencies to free up time - Inside Marketing Design at Auth0
A culture of extreme ownership - Inside Marketing Design at monday.com
When the co-founder is also the brand designer - Inside Marketing Design at Pitch
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Companies Are 'Debranding'
Webflow vs Figma (and when to use them)
Why Shift’s engineering team switched their marketing pages to Webflow
How Attentive found freedom, flexibility, and rebrand success in the switch to Webflow
Learnings from design leader
Top web design trends in 2022
Designing for designers - Inside Marketing Design at Figma
What is Marketing UX? – Inside Marketing design at Shopify
Under Promise & Over Deliver | 3 Tips for Freelancers
How to 10X Your Freelance Rates
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