Building A Brand – Defining The Customer
Created by
The Futur
Summary
What is a discovery session? How do you develop a brand strategy? What questions do you ask a client? How do you create user profiles and user personas? How do you identify your customers? Why must you define a strategy before you design?
The discovery meeting is the backbone of the entire project. It is what defines the brand strategy moving forward. In episode 2 of Building a Brand, Matthew and Ben from Blind sit down with Josh and Crysten from Hamilton Family Brewery to define Hamilton’s brand strategy moving forward.
In this meeting, they'll define the goals of the business, identify the customers driving revenue, create user personas, and define the brand attributes. All of these exercises will help the branding team at Blind, develop a successful strategy for the business.
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