Designing A Beautiful Beer Can – Building A Brand
Why is great packaging important? What is the package design process? How do you design a craft beer can? How do you stand out on the shelf amongst so many other options?
A product's packaging may be the first time a customer interacts with what your business is selling. In a crowded market place, how do you catch a potential customers eye, and convey the quality and craftsmanship of what's inside? In episode 9 of Building A Brand, the team at Blind will take on the packaging for Hamilton Family Brewery's new cans. Until now, Hamilton's customers have mostly had their first experiences with the beer either in the Tasting Room, in a local bar, or at a live event. With Josh and Crysten hoping to move into retail, they'll need a design for their cans that can translate the quality, craftsmanship, and love that they put into everything they do.
In this series
Designing for a market with slower internet speeds - Inside Marketing Design at Paystack
How Sketch is marketing themselves against Figma/Adobe
The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier
Working with agencies to free up time - Inside Marketing Design at Auth0
A culture of extreme ownership - Inside Marketing Design at monday.com
When the co-founder is also the brand designer - Inside Marketing Design at Pitch
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Companies Are 'Debranding'
Webflow vs Figma (and when to use them)
Why Shift’s engineering team switched their marketing pages to Webflow
How Attentive found freedom, flexibility, and rebrand success in the switch to Webflow
Learnings from design leader
Top web design trends in 2022
Designing for designers - Inside Marketing Design at Figma
What is Marketing UX? – Inside Marketing design at Shopify
Under Promise & Over Deliver | 3 Tips for Freelancers
How to 10X Your Freelance Rates
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