Designing A Beautiful Beer Can – Building A Brand, Ep. 9

Episode 9  |  Season 1  |  26:12  | 

Created by

The Futur

 | 

Summary

Why is great packaging important? What is the package design process? How do you design a craft beer can? How do you stand out on the shelf amongst so many other options?

A product's packaging may be the first time a customer interacts with what your business is selling. In a crowded market place, how do you catch a potential customers eye, and convey the quality and craftsmanship of what's inside? In episode 9 of Building A Brand, the team at Blind will take on the packaging for Hamilton Family Brewery's new cans. Until now, Hamilton's customers have mostly had their first experiences with the beer either in the Tasting Room, in a local bar, or at a live event. With Josh and Crysten hoping to move into retail, they'll need a design for their cans that can translate the quality, craftsmanship, and love that they put into everything they do.

You might also like

Free until you’re ready to launch

Build your site for free and take as long as you need. (That’s right, no trial here.) Just add a site plan for more pages, and a custom domain when you’re ready for the world.

Get started
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.