How to Narrow Down Your Design Ideas – Building A Brand
Created by
The Futur
Summary
How do you define the look of a brand? How do you come up with a visual aesthetic? How do you communicate those ideas to your clients? What are Stylescapes?
In episode 4 of Building A Brand, Blind's team of designers - Sang Chung, Emily Xie, and Minhye Cho, use the references they brought together in episode 3 to create Stylescapes. These visual interpretations of the brand will give the client the opportunity to see a curated collection of images, typography, and textures that will allow them to further hone the look of Hamilton's rebrand. Matthew and Ben will direct the three of them as they refine their stylescapes, and prepare for a trip over to Hamilton Family Brewery to present them to Josh and Crysten.
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