Inside Marketing Design at Basecamp
Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.
Follow Adam on Twitter https://twitter.com/AdamStddrd
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