Inside Marketing Design at Basecamp
Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.
Follow Adam on Twitter https://twitter.com/AdamStddrd
See his work on https://basecamp.com and try Hey at https://www.hey.com
In this series
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Shift’s engineering team switched their marketing pages to Webflow
How Attentive found freedom, flexibility, and rebrand success in the switch to Webflow
Top 4 Webflow Tips – Building A Brand, Website Tutorial
Beer Brewery Makeover – Building A Brand
Making the Perfect Beer Commercial – Building A Brand
Designing A Beautiful Beer Can – Building A Brand
Building A Client Website From Scratch – Building A Brand
When Clients Change Their Mind – Building A Brand
Logo Design Process with a Client – Building A Brand
A Better Way to Present to Clients – Building A Brand
How to Narrow Down Your Design Ideas – Building A Brand
Working on a Design Team – Building A Brand
Building A Brand – Defining The Customer
Starting The Branding Process – Building A Brand
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