Making the Perfect Beer Commercial – Building A Brand
What is a brand video? What does the video production process look like behind the scenes? How do you create a commercial for a company? How do you tell a good story in a video? Why is music so vital to any great video? What is the link between music and emotion?
More than ever, video is becoming one of the biggest parts of our daily lives. It educates and entertains us. So creating a brand video to live on a client's website is a must. You need them to tell their story, and when they do, you'll need just the right imagery and music to evoke the kinds of emotions in the viewer that will help them connect with the brand. On this episode of Building A Brand, the team at Blind will be putting together a brand video for Hamilton Family Brewery's website. They'll travel back out to the brewery to shoot interviews and b-roll, shoot beauty shots of the cans and beer back in Santa Monica, and then finish everything off with the cherry on top - Finding just the right music track.
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