Starting The Branding Process – Building A Brand
How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this?
Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf.
“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this episode, we meet the clients, Hamilton Family Brewery, which was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.
In this series
Lessons and insights from season 3 of Inside Marketing Design
Marketing site design system GOALS - Inside Marketing Design at Zendesk
The power of website personalization - Inside Marketing Design at RightMessage
Why design documentation is worth your time - Inside Marketing Design at Chargebee
How the Insta algorithm impacts design jobs - Inside Marketing Design at Planoly
Breaking free from production work - Inside Marketing Design at Funding Circle
Scaling a brand FAST - Inside Marketing Design at Oyster
Designing for a market with slower internet speeds - Inside Marketing Design at Paystack
How Sketch is marketing themselves against Figma/Adobe
The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier
Working with agencies to free up time - Inside Marketing Design at Auth0
A culture of extreme ownership - Inside Marketing Design at monday.com
When the co-founder is also the brand designer - Inside Marketing Design at Pitch
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Companies Are 'Debranding'
Webflow vs Figma (and when to use them)
Why Shift’s engineering team switched their marketing pages to Webflow
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