What is Marketing UX? – Inside Marketing design at Shopify
Created by
Charli Marie
Summary
Learn about the Marketing UX team at Shopify from Design Manager Lucy List and hear about the sub-brand the team created in just two weeks.
Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.
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