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What is Marketing UX? – Inside Marketing design at Shopify

Episode 10 - Season 2
Watch time: 
50:59

Created by

Charli Marie

Summary

Learn about the Marketing UX team at Shopify from Design Manager Lucy List and hear about the sub-brand the team created in just two weeks.

Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.

In this series

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The Design Interview Process and what hiring managers are looking for

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How to Become a Product (UX) Designer If I Had to Start from ZERO

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What To Do When Someone Copies Your Work

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Why Shift’s engineering team switched their marketing pages to Webflow

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How Attentive found freedom, flexibility, and rebrand success in the switch to Webflow

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Top 4 Webflow Tips – Building A Brand, Website Tutorial

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Beer Brewery Makeover – Building A Brand

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Making the Perfect Beer Commercial – Building A Brand

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Designing A Beautiful Beer Can – Building A Brand

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Building A Client Website From Scratch – Building A Brand

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When Clients Change Their Mind – Building A Brand

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Logo Design Process with a Client – Building A Brand

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A Better Way to Present to Clients – Building A Brand

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How to Narrow Down Your Design Ideas – Building A Brand

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Working on a Design Team – Building A Brand

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Building A Brand – Defining The Customer

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Starting The Branding Process – Building A Brand

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Why Webflow is BETTER than WordPress (2020)

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"What’s Your Budget?” Is Lame

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