When Clients Change Their Mind – Building A Brand
Created by
The Futur
Summary
How do you deal with client feedback? What happens when a client gives you notes on your logo? What happens when a client changes direction last minute? How do you design a logo for a company? What is the logo design process?
A logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns face a huge dilemma - With only one round of revisions left, Josh Hamilton, owner of Hamilton Family Brewery, has expressed that he's not in favor of the current direction of the logo. Ben and Matthew only have one more chance to get it right, and design something that makes the client happy, as well as identifies the brewery.
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