When Clients Change Their Mind – Building A Brand
How do you deal with client feedback? What happens when a client gives you notes on your logo? What happens when a client changes direction last minute? How do you design a logo for a company? What is the logo design process?
A logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns face a huge dilemma - With only one round of revisions left, Josh Hamilton, owner of Hamilton Family Brewery, has expressed that he's not in favor of the current direction of the logo. Ben and Matthew only have one more chance to get it right, and design something that makes the client happy, as well as identifies the brewery.
In this series
Designing for a market with slower internet speeds - Inside Marketing Design at Paystack
How Sketch is marketing themselves against Figma/Adobe
The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier
Working with agencies to free up time - Inside Marketing Design at Auth0
A culture of extreme ownership - Inside Marketing Design at monday.com
When the co-founder is also the brand designer - Inside Marketing Design at Pitch
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Companies Are 'Debranding'
Webflow vs Figma (and when to use them)
Why Shift’s engineering team switched their marketing pages to Webflow
How Attentive found freedom, flexibility, and rebrand success in the switch to Webflow
Learnings from design leader
Top web design trends in 2022
Designing for designers - Inside Marketing Design at Figma
What is Marketing UX? – Inside Marketing design at Shopify
Under Promise & Over Deliver | 3 Tips for Freelancers
How to 10X Your Freelance Rates
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