For closed captions, Watch on YouTube

Generative Design in Nike's Innovation Department | Lysandre Follet

Speaker(s): Lysandre Follet

Summary

Director of Generative Design, Lysandre Follet leads a team of cutting-edge multidisciplinary creatives whose aim is to orchestrate the paradigm shift to Generative Design within Nike’s Innovation Design Department. Lysandre and his team focus on Nike’s future products which live at the intersection of design, digital craft and science.

In this talk he discusses co-creation with computers through the lens of generative design / algorithm design and asks in a world run by computer programs that make decisions or solve problems for us, can we leverage algorithms and machines to complement and augment the human creative practice?

Sessions

Craft and Commerce

Watch conference

Awwwards Digital Thinkers

Watch conference

No Code Conference 2021

Watch conference

No Code Conference 2019

Watch conference

Free until you’re ready to launch

Build your site for free and take as long as you need. (That’s right, no trial here.) Just add a site plan for more pages, and a custom domain when you’re ready for the world.

Get started