Sara Varni is the CMO of Attentive, where she drives the end to end marketing strategy across the full customer lifecycle. Prior to Attentive, Sara was the CMO of Twilio where she was responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Sara also spent 10+ years at Salesforce as an SVP of Product Marketing where she was responsible for the positioning and go-to-market strategy for Sales Cloud, the world’s leading sales platform. Prior to joining Salesforce, Sara worked in mobile strategy at E! Networks. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.
The modern marketer: How today’s leaders are scaling their web strategies