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Storybrand is a pretty ballin way to lay out a website in order to communicate why someone should buy from you.You are the hero and you go through the process of telling them what the problem is they need solved and how you do it. This template is set up in that fashion. Don't get me wrong a lot of sites do this, but it's nice to see all the steps as a starter. This is how you would layout a home page and then your other pages are built however they're needed. Enjoy!

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