There's a huge audience in the no-code world that is worth addressing, with very different needs than web professionals.
Applying the 80/20 rule to people working on websites today, 80% are not primarily focused on making websites, while 20% are. Those 80% are small business owners, administrative assistants, social media influencers, hobbyists, job seekers, and many others. While there are vast quantities of tutorials focused on writing code, using tools, and becoming a web professional, there are almost no tools, tutorials, and documentation oriented to this large market. Who is this audience and what do they need? This talk addresses the types of tutorials and techniques these accidental web designers need to feel confident in planning and organizing their websites, including no-code tools that would help them achieve their goals.