Behind the rebrand: Lessons and learnings for reinventing your organization, presented by Docusign and BASIC/DEPT

Modernizing a legacy brand is a monumental task, especially for an iconic brand like Docusign, which has been a leader in its space for over two decades. This session explores the critical role of branding in shaping how organizations present themselves to the world. Hear from the head of brand & creative at Docusign and SVP of client partnerships at BASIC/DEPT as they give a peek behind the scenes of Docusign's rebrand, including key considerations for governance, brand consistency, and empowering resource-constrained teams with the right tech.

Attendees will walk away with best practices for modernizing their own brand, whether it’s a site refresh or a complete rebrand.