Breakout 2
Is A/B testing worth it? It’s the default approach for tech giants—no matter how small, every interface change must be A/B tested. But is this solution the best choice for you and your website?
Join me as I explore the pitfalls of A/B testing and share how it could be draining your time and resources. I will also explore alternative strategies that go beyond minor tweaks, enabling you to make smarter and more impactful business decisions.