Aether1

OFF+BRAND created an immersive digital experience for Aether1 that blends product design, interactivity, and storytelling through GSAP-powered animation. From a cinematic hero-to-footer arc with scroll-timed motion to holographic product demos and in-scene AI chat, every detail pushes the boundaries of what a website can be. The site combines baked 3D choreography with real-time generative effects, ensuring smooth performance across devices. Micro-interactions, hidden Easter eggs, and seamless scene transitions invite exploration while maintaining a cinematic rhythm. Every motion choice supports the story of “boundless sound,” keeping visitors engaged for an average of 3 minutes. Built entirely in Webflow, the result is a handcrafted yet scalable experience that redefines motion-driven design on the web.