IMB Bank, one of Australia’s longest-standing mutual banks, is redefining how a modern financial institution shows up online. With a full website rebuild on Webflow and a focus on AI-enabled experimentation, the bank has accelerated content creation, adopted Answer Engine Optimization (AEO), and used AI image generation to launch new digital experiences in hours instead of weeks.
To ensure responsible adoption, IMB partnered with a local university on a multi-year research program, blending academic rigor with banking data. From AEO readiness audits to governance-first frameworks for generative AI, IMB Bank is showing how even highly regulated industries can innovate quickly while keeping customer needs at the center.