IMB Bank

IMB Bank, one of Australia’s longest-standing mutual banks, is redefining how a modern financial institution shows up online. With a full website rebuild on Webflow and a focus on AI-enabled experimentation, the bank has accelerated content creation, adopted Answer Engine Optimization (AEO), and used AI image generation to launch new digital experiences in hours instead of weeks. 

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To ensure responsible adoption, IMB partnered with a local university on a multi-year research program, blending academic rigor with banking data. From AEO readiness audits to governance-first frameworks for generative AI, IMB Bank is showing how even highly regulated industries can innovate quickly while keeping customer needs at the center.