The Entrepreneur Fund wanted to overcome being perceived as a "best-kept secret" despite their impactful, wide-reaching work in the region. They aimed to shed this label and become more widely recognized for their support of local businesses, while also elevating their representing in a more professional matter. While preserving key elements of their existing brand that were well-established, we simplified and streamlined their visual identity. The brand refresh resulted in a more flexible and user-friendly brand identity for the Entrepreneur Fund.
With the new brand in place, we redesigned the Entrepreneur Fund’s entire website, cleaning up it’s structure and enhancing its user experience.
