Jill McCracken
Jill McCracken is a soulful singer/songwriter and a dear friend. When we started the project, we noticed that musicians’ websites tended to be simple 𝘸𝘢𝘺𝘱𝘰𝘪𝘯𝘵𝘴 bouncing visitors away to more helpful places. We decided hers should be a 𝘥𝘦𝘴𝘵𝘪𝘯𝘢𝘵𝘪𝘰𝘯 - a new platform to grow the “lore” of her universe and connect with fans in ways entirely under her control.
The site uses a customized show calendar front end and contains a release database designed to grow in breadth and depth. Explore the library today and you’ll find the vibe she’d pair with each song. A graceful balance of drama from era pop media and the intimacy of shared literature align the site’s emotional range to Jill’s musical palette. The result is a place for revelry at any volume - for Jill, her art, and her community.
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Creative direction/strategy, visual/motion/UX design, development:
@asheris
Typefaces:
- Cooper BT
- Tryptich Roman & Italick
by The Pyte Foundry
- Libre Franklin
by impallaritype
