Society has conditioned us to consume excessively, at all stages of our lives.

We are told to buy things that we don’t need, and to want only the biggest, newest and
“best” stuff for ourselves. Sustainable consumption isn’t generally a common
practice, and for many people the thought doesn’t cross their minds in their
daily lives.

This website aims to inspire youth to begin a discussion about their
thoughts and feelings regarding sustainable consumption, and to help them be
more aware next time they are confronted with an opportunity to consume
something that they don’t need to, or do something that contributes to an
unsustainable society.

Jamie Gale