Create, manage, and optimize ads without leaving Webflow

The Google Ads for Webflow app lets you create and manage Google Ads Performance Max campaigns directly inside your Webflow workspace. Connect your Google Ads account, set up new campaigns, review performance, and keep everything in sync — all without switching tools or writing code.

Key features

Connect accounts seamlessly

• Connect one or multiple Webflow sites to a Google Ads account.
• Link an existing Google Ads account or create a new one directly from the app.
• Switch between Google accounts or Webflow sites without losing stored data or configuration.
• Supports MCC (manager account) linkage flows, including invites and automated acceptance when permissions allow.

Create high-performing campaigns (Performance Max)

The guided campaign creation wizard is powered by the Google Ads API:

• Select or create conversion goals (Leads, Purchase, or fallback Page View).
• Set up:
  • Daily budget & bidding strategy
  • Geographic & language targeting
  • Final URLs & URL expansion
  • Creative assets (headlines, descriptions, images, logos)
• Leverage your Webflow asset library for direct image selection and uploading.
• Get real-time validation and policy warnings before publishing.
• Preview the full campaign prior to creation.

Asset integration with Webflow

• Pull images and logos directly from your site’s asset library.
• Upload new images during campaign creation.
• Automatic enforcement of Google Ads asset formats and required sizes.

Dashboard & metrics

View performance without leaving Webflow:

• See all Performance Max campaigns associated with the connected Ads account.
• Search and filter campaigns instantly.
• Track key metrics such as clicks, impressions, conversions, and cost.
• Open detailed per-campaign pages with additional performance insights.
• Monitor campaign health indicators and policy status warnings.

Campaign management

• Pause, enable, or update campaigns directly inside Webflow.
• Edit budgets with support for Google’s recommended budget ranges.
• Review asset group health and policy summaries.

Automatic Google Tag integration

Simplify conversion tracking and measurement for your Google Ads account. The app can automatically:

• Insert and configure the Google Tag (gtag) for your Ads account.
• Set up event snippets for conversion tracking events.
• Provide compatibility for collecting user data for use in Enhanced Conversions (when enabled on the Ads account).
• Optionally collect additional Google Analytics events for tracking lead generation.

Beta disclaimer

This is an open beta and under active development; features may change and some functionality may be incomplete. By installing, you agree to the Webflow Beta Terms of Service.

We’d love your feedback

Found a bug or have an idea? Share feedback via the in-app prompt or email developers@webflow.com. We may also reach out to learn about your experience—your insights help us make the app better for everyone.