Optibase
A/B testing, heatmaps & CRO for Webflow — run split tests, track conversions, and optimize your site
A/B testing, heatmaps & CRO for Webflow — run split tests, track conversions, and optimize your site
The complete A/B testing & conversion optimization platform for Webflow.
Optibase is the all-in-one experimentation and CRO platform built natively for Webflow. Set up A/B tests, split tests, multivariate tests, and personalization experiments directly in the Webflow Designer — no developers, no code, no performance impact. Trusted by 3,000+ companies in 40+ countries.
Test everything, optimize faster
Stop guessing what works. Run experiments on any element of your Webflow site and let the data decide.
- A/B tests: Compare headlines, CTAs, images, layouts, or any element on your page.
- Split URL tests: Test entirely different page versions against each other.
- Multivariate tests: Test multiple elements simultaneously to find the winning combination.
- Personalization: Tailor content by location, device, browser, UTM source, or new vs. returning visitors.
- AI traffic split: Automatically route more traffic to your winning variant in real time.
See how visitors actually use your site
Go beyond test results. Optibase includes built-in behavioral analytics so you can understand why a variant wins — not just that it wins.
- Heatmaps: Visualize clicks, scroll depth, and focus areas across any page.
- Session recordings: Replay real visitor journeys to spot friction and drop-off points.
- Live dashboard: Monitor test performance, conversion rates, and traffic in real time.
- Traffic insights: Filter by device, browser, OS, location, or screen size.
Track the conversions that matter
Set up conversion tracking in minutes — no tag managers or developer help needed.
- Click tracking: Measure clicks on any button, link, or element.
- Form tracking: Track sign-ups, demo requests, downloads, and submissions.
- Page view goals: Track visits to thank-you pages, pricing pages, or any URL.
- Scroll depth & time on page: Understand engagement beyond the click.
- Custom events: Define any conversion goal that matters to your business.
Integrates with your stack
Send experiment data where your team already works.
- Google Analytics 4: Automatically sync test events and conversion data for unified reporting.
- Mixpanel: Push variation performance into your funnel and behavior analysis.
- HubSpot: Connect experiment data with your CRM and marketing automation.
- Open API: Build custom integrations or trigger actions with our developer-friendly API.
Trusted by 3,000+ companies worldwide
From SaaS leaders like Jasper, SurferSEO, Memberstack, and Sendlane to top Webflow agencies like Flow Ninja, Netguru, and Flowout — Optibase powers experimentation for teams that take conversion optimization seriously.
“In two months of A/B testing with Optibase, we raised our conversion rate from 6% to 8% — contributing to over $500K in additional revenue.” — Memberstack
⭐ 4.6/5 on G2 · High Performer
Start optimizing for free
Join 3,000+ teams running smarter experiments on Webflow. Free plan includes up to 10,000 monthly visitors and your first active test — no credit card required.
The complete A/B testing & conversion optimization platform for Webflow.
Optibase is the all-in-one experimentation and CRO platform built natively for Webflow. Set up A/B tests, split tests, multivariate tests, and personalization experiments directly in the Webflow Designer — no developers, no code, no performance impact. Trusted by 3,000+ companies in 40+ countries.
Test everything, optimize faster
Stop guessing what works. Run experiments on any element of your Webflow site and let the data decide.
- A/B tests: Compare headlines, CTAs, images, layouts, or any element on your page.
- Split URL tests: Test entirely different page versions against each other.
- Multivariate tests: Test multiple elements simultaneously to find the winning combination.
- Personalization: Tailor content by location, device, browser, UTM source, or new vs. returning visitors.
- AI traffic split: Automatically route more traffic to your winning variant in real time.
See how visitors actually use your site
Go beyond test results. Optibase includes built-in behavioral analytics so you can understand why a variant wins — not just that it wins.
- Heatmaps: Visualize clicks, scroll depth, and focus areas across any page.
- Session recordings: Replay real visitor journeys to spot friction and drop-off points.
- Live dashboard: Monitor test performance, conversion rates, and traffic in real time.
- Traffic insights: Filter by device, browser, OS, location, or screen size.
Track the conversions that matter
Set up conversion tracking in minutes — no tag managers or developer help needed.
- Click tracking: Measure clicks on any button, link, or element.
- Form tracking: Track sign-ups, demo requests, downloads, and submissions.
- Page view goals: Track visits to thank-you pages, pricing pages, or any URL.
- Scroll depth & time on page: Understand engagement beyond the click.
- Custom events: Define any conversion goal that matters to your business.
Integrates with your stack
Send experiment data where your team already works.
- Google Analytics 4: Automatically sync test events and conversion data for unified reporting.
- Mixpanel: Push variation performance into your funnel and behavior analysis.
- HubSpot: Connect experiment data with your CRM and marketing automation.
- Open API: Build custom integrations or trigger actions with our developer-friendly API.
Trusted by 3,000+ companies worldwide
From SaaS leaders like Jasper, SurferSEO, Memberstack, and Sendlane to top Webflow agencies like Flow Ninja, Netguru, and Flowout — Optibase powers experimentation for teams that take conversion optimization seriously.
“In two months of A/B testing with Optibase, we raised our conversion rate from 6% to 8% — contributing to over $500K in additional revenue.” — Memberstack
⭐ 4.6/5 on G2 · High Performer
Start optimizing for free
Join 3,000+ teams running smarter experiments on Webflow. Free plan includes up to 10,000 monthly visitors and your first active test — no credit card required.