Pixelflow | FB Conversions API

PixelFlow: Add Server-Side Meta Pixel + Meta Conversions API to Your Webflow Site

If you're running Facebook or Instagram ads with Webflow, chances are your Ads Manager isn’t showing accurate data or your Event Match Quality score is stuck at 4/10. That’s because traditional client-side tracking (the regular Meta Pixel) no longer works reliably, especially on iOS devices or browsers with ad blockers.

The Solution: Hybrid Tracking with PixelFlow

PixelFlow adds Meta’s Conversions API (CAPI) to your Webflow site, combining it with the standard pixel for accurate, reliable tracking even when cookies are rejected or JavaScript is blocked. Both are installed automatically and PixelFlow intelligently deduplicates events so your data is clean, consistent, and accurate.

Unlike browser-based pixel setups, PixelFlow sends events via server, which bypasses ad blockers, works on iOS (including iOS 14+), improves Event Match Quality (EMQ), and increases retargeting accuracy. Users typically see their EMQ score jump from 4/10 to 8/10 or higher within minutes.

Key Features

• Hybrid Tracking (Pixel + CAPI) with built-in deduplication
• Track 18+ Meta Events including Purchase, Lead, AddToCart, ViewContent, and more
• Automatically tracks Webflow commerce events
• URL-Based Triggers to fire events automatically from page visits (e.g., /thank-you = Lead)
• Multi-Pixel Support so you can add unlimited pixels across multiple ad accounts
• Up to 93% Data Accuracy for better performance and more confident scaling
• No Code Required, built specifically for Webflow users
• Built-In Pixel Redundancy so you never lose tracking data even if an ad account is restricted
• Automatically Blocks Bots and Page Refreshes to prevent false event data
• Automatically Enriches Data with available information such as name, email, and location to boost your Event Match Quality score

Perfect For

• Webflow users running paid ads on Facebook or Instagram
• Agencies managing multiple client campaigns
• Marketers who want accurate, reliable tracking
• Anyone looking to scale Facebook ads confidently using real data

With PixelFlow, you’ll finally see your sales, leads, and key events inside Meta Ads Manager—allowing you to test creatives, copy, and audiences faster and scale what works with confidence.