Cutting GTM time from 1 month to 1 week.
21.co, the parent company of 21Shares and 21Shares Funds, is a pioneering cryptocurrency asset manager that offers a comprehensive range of exchange-traded products (ETPs) and tokens.
By partnering with Flow Ninja, 21.co achieved remarkable outcomes: streamlined data management, faster product and market launches, and significant cost savings.
The migration to Webflow empowered 21.co to operate with agility, setting a new standard for financial asset websites.
Migration results:
• 37.5% decrease in complaints from internal stakeholders.
• 61.1% reduction in website loading time (from 1.34s to 521ms).
• Reduced go-to-market time from ~1 month to ~1 week for new regions.
• Accelerated product launch time from ~1 week to 1-2 days.
• Cut marketing site launch time from ~2-4 weeks to 1-3 days.
• Achieved $300k in annual cost savings by reducing developer dependency.
