In case you missed it: Cross-site copy/paste is here. What does this mean? First, Webflow designers across the world are crying tears of joy. Second, modularity … to the max! Now, in addition to eliciting tears of joy, this feature also places a new importance on naming elements so they can be accessed and reused without much trouble. There are only two hard problems in Computer Science: cache invalidation and naming things — Phil Karlton Why does naming matter? Well, elements named without any structure or naming convention lead to unmaintainable CSS. Unmaintainable CSS? Noooooo. –me, you, all of us. Enter BEM. Bam.