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Load More Button with jQuery

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Showcasing content is essential. However, if you have much content on a website you have to recognize the behavior of the page for your visitors. There are different techniques to display content most intuitively while still providing the volume of content some visitors may require. One way is to add a "load more" button to display content dynamically. This project provides a light jQuery solution with a focus (scroll to) the newly displayed content and a fade-out effect when all content is displayed. jQuery is based on the code from Mahmoud Elmahdi:
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More by Philipp Roth

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Text reveal masking on scroll