Aadil Abedi | Artist & Creative Director

Aadil, known for his contemporary twist on calligraphy, wanted a bespoke platform to showcase his artistry and global brand collaborations with Apple, Disney, and more. We rebuilt his site on Webflow, seamlessly integrating it with Shopify via Smootify for a tailored online shopping experience. This project was a full-circle moment for me—I've been a fan of Aadil's work since I watched his reel of his Disney’s Aladdin Broadway collaboration. Designing and building his website is an experience I’ll always treasure. I’m grateful to have collaborated with Madeleine O. Teh on this 3-month journey—blending design, development, and storytelling to bring this vision to life. Special thanks to Aadil for trusting me with his craft! 💙