AffiNordic – Visual Identity & Website

Custom insurance deserves custom design AffiNordic approached us with a clear challenge: their visual identity no longer reflected the level of technical expertise they deliver within the insurance industry. We started by reworking the identity—not from scratch, but by refining what was already there. The result is a sharper, more modern look that builds on their legacy while signalling precision and performance. To bring it all together, we designed and developed a new Webflow website where the identity plays a central role. GSAP animations were used throughout the site to mirror AffiNordic’s ability to tailor insurance solutions through data and integration. Subtle motion and controlled transitions help communicate what makes their affinity model unique: it’s not one-size-fits-all. Neither is their website.